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Studio Updates

Badass Artist of The Week: Dina Rodrigues of Letter Shoppe

Badass Artist of The Week: Dina Rodrigues of Letter Shoppe

by Callie Garp

March 27, 2019


I’m responding to my own stress and anxiety around life lately by returning to the activity that first launched Fabulously Feminist in its earliest iteration: a blog about other artists that inspired me. I would write a brief post 1 to 2 times a week about the work of an artist, usually someone making feminist work in some capacity, but not always, and throw up a bunch of images and links. It was a way to make sure I was looking at other people’s work constantly, and an echo of an assignment I was given by my favorite painting professor in college. So, here we go, you me and a Starbucks cafe in a Barnes and Noble that I had to drive 30 minutes to get to, just so I could focus and recharge. You’re welcome, self. I heard you needed this.


Without further ado, and self adulation, allow me to introduce this week’s featured artist: illustrator Dina Rodrigues of Letter Shoppe.


You’re probably already super familiar with Rodrigues. I mean, with 37.3 thousand followers on instagram, I’m pretty sure it’s unlikely you’re checking out my itty bitty profile without having already come across hers.


While a gorgeously lettered phrase touches my bones the way few things can, it’s actually Rodrigues’ illustrations of badass babes that speak most dearly to my heart.

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😱 I'm scared of change, but fuck it I'm going for it anyways. ⁣ .⁣ .⁣ I made this large 30x50 cm poster as a reminder that fear is good thing as long as you don't let it get in your way. Feel that terrifying pull in your gut, tell your inner critic to STFU, and become the version of yourself you were always too terrified to become. ⁣ .⁣ .⁣ Right now I'm in the car on my way to Michigan for the next two weeks because I'm ready for a fresh start. I want to go from being a small fish in the big creative pond that is Portland, OR to start my own creative community in Michigan.⁣ .⁣ .⁣ I want to reduce my living expenses so my money can go farther so I can do more of what I love and share what I'm learning along the way. But before I get ahead of myself, I'm scoping the place out, looking for real estate, and seeing if this will be the place I settle down and build my Letter Shoppe empire. ⁣ .⁣ .⁣ Let's face the fear together and kick some ass! If you would like to add this poster to your wall to help you make your next big move, visit my online shop to snag one. Link in bio. . . Inspired by plus size model @sonnyturner___

A post shared by Dina Rodriguez (@lettershoppe) on


I also love her playful, femme color palette, engaging issues that she has a personal investment in.

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No makeup or filters. Just you really feeling yourself even if you are just in your damn underwear.⁣ .⁣ .⁣ Feeling comfortable in your own skin is a full-time job. You have to quiet that inner critique and the potential rejection from others and figure out why you are really putting so much pressure on yourself. ⁣ .⁣ .⁣ Whether you think you have too many rolls, marks on your skin, or just a bad hair day, embrace it. We all have bodies that the people around you will judge. We can't stop the looks and comments but we can control how we feel about it. ⁣ .⁣ .⁣ If we start to show confidence in ourselves maybe we can inspire others to do the same. We can pass it on that being you is always a good idea. Then our voices together will be louder to drain out all the shame forced on us by others. ⁣ .⁣ .⁣ Click the link in bio and select "Shop Posters" to add the uncensored version of this poster to your walls for $35 with free US shipping⁣ .⁣ .⁣ Limited edition 50 x 70 cm poster.⁣ Printed on thick, durable, matte paper.⁣ Ships worldwide and arrives within 2 weeks.⁣ Easily pay via Paypal or any major credit card.⁣ Not found in any other retailer location.

A post shared by Dina Rodriguez (@lettershoppe) on


… My own process is to make art around issues that I know are important right now, and then to occasionally take commissioned work on the side. Reading more about Rodrigues has been fascinating, because it seems like she has gone about things the opposite way. She started with commissioned and commercial work and has only recently started doing what she called “lifestyle” work: “I’m excited to say I’ll be targeting more lifestyle apparel and product brands that cover topics I personally relate to more. Emotional and edgy subjects like feminism, cannabis culture, mental health, and body positivity.”


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💌 Girl you sexy as hell. Will you be my Valentine? . . I'm sure today you are seeing a feed full of candy hearts and mushy poems, so I thought I'd turn the heat up. Regardless if you're in a happy relationship or single and proud, I want you to ooze confidence this Valentines Day! . . Add this piece to your home to help you feel proud of your body and honor your curves. You don't need anyone's permission to feel good about yourself today. I can feel all that sexy through the damn screen! You are beautiful. . . Inspired by @stefankunz and his #halfbakedsketches along with these three beautiful badass women @tabriamajors, @isabellecoheen, and @lordenzo__. . . Limited run of 100 (50 x 70 cm) posters. Printed on thick museum quality matte paper. Ships everywhere and arrives within 2 weeks. Packaged in durable tubes and tissue paper. Easily pay via Paypal or any major credit card. . . 😍 Buy this large print for $40 ($10 off) for the just next three days. Link in bio and click "Shop Posters" to purchase. Save an additional 20% by signing up for my newsletter. . . #feministart #bodypositive #selflove #bodylove #bodypositivity #selfesteem #effyourbeautystandards #bodyconfidence #curves #curvy #loveyourself #plussize #femaleempowerment #inspiringwomen #allbodiesaregoodbodies #selfacceptance #womenempoweringwomen #womensupportingwomen #fempower #womenempowerment #femaleentrepreneur #bodyposi #riotsnotdiets #bodyacceptance #bopo #feministartist

A post shared by Dina Rodriguez (@lettershoppe) on

What have I taken away from checking out Rodrigues’ work?

  1. Being open about your process and sharing your insights is always a good thing
  2. Even artists need to diversify their income streams. Correction: even wildly popular and successful artists need to diversify their income streams and it’s good/important to talk about that.
  3. I don’t have to do everything myself, and trying to do it all is only driving me crazy and preventing me from tapping into my full potential: If someone as badass as Dina Rodrigues can trust a company like Printful for their textile fulfillment, then so can I!
  4. I’m not the only one who really needs some structure in my life to keep these gears turning. When Rodrigues decided she wanted to focus more on “personal/lifestyle” work, she made a commitment to create 2 images per week. It’s concrete, it’s measurable and goddamn I like it.
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Your worth isn't related to anything outside your control, including other people's comments. . . We need to stop comparing our every goal against someones else's success. Let all that overthinking and self-sabotage fall away to make room for that untaped confidence that I know you have. . . Your value isn't in your job, looks, or the comments you get online. It's within you and is a big part of you are. You just have to find it, fight hard to keep it and ask for help when you lose it. You will be ok. . . Let's keep fighting for self love together with this new poster just added to my shop. It's on sale for $10 off for the next 3 days only. If you join my art newsletter you get an additional 20% off 🤘 AW YEAH DOUBLE SALE 🤘 . . #selfconfidence #selflove #confidence #quotestoliveby #empoweringwomen #selfcompassion #selfcare #mentalhealth #believeinyourself #bodypositiveart #bodylove #effyourbeautystandards #honormycurves #feministart #celebratemysize #feministillustration #beautybeyondsize #alternativecurves #loveyourself #selfworth #selfworthquotes #mentalhealthmatters #mentalhealthawareness #endthestigma #feministartist #encouragingpost #justbreathe #lookwithin #support #youareenough

A post shared by Dina Rodriguez (@lettershoppe) on

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